However if the potential customer hasn’t even read your email yet, this might not be the best option.
Normally you would think of sending a reminder.
What is the best way to react in this case? After having sent him an email, you haven’t heard back for two days. Imagine you’re a sales manager hunting down an important customer for your company. It provides you with the necessary information to plan your next step in communication with a person, which can be extremely useful for business purposes. With email tracking, you always know if the recipient has actually opened your email. If you want to learn more, you can check out our email tracking guide. Thus, it can be passed further on to the corresponding software, which, in turn, displays it to the mail user. The information about such requests (mail-ID and the date/time) is being collected and stored on the sender’s server. Once the recipient opens the email, their mail client or web service sends a request to the sender’s server in order to load the hidden 1-pixel image. If a person activates email tracking for a specific email, the corresponding application includes a hidden 1-pixel image with a unique mail-ID into the outgoing message. The email tracking technology relies on a 1-pixel image in the email. First things first - how does Email Tracking work?
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